Topic

product development.

64 posts tagged product development, newest first.

All articles, page 6.

64 posts
Why Listening to Customers Beats Backing Your Own Hunch
Articles

Why Listening to Customers Beats Backing Your Own Hunch.

Hubris is a death sentence for many startups. I’ve heard many entrepreneurs, including myself, quote Henry Ford’s famous words: “If I had asked my customers what they wanted, they would have said, ‘faster horses.'” Ford implied that entrepreneurs often have better insights than their customers. “If I had asked my customers what they wanted, they would have said, ‘faster horses’,” -Henry Ford The history of innovation reveals only a few visionaries who accurately predicted customer needs and...
Insourcing Nightmares: Insourcing vs Outsourcing Software Work
Articles

Insourcing Nightmares: Insourcing vs Outsourcing Software Work.

Perhaps you’ve fallen into the same trap I have.  You have an idea for a new digital product, and you think you can build it internally.  Maybe you have a well-known offline brand, but you don’t yet have a successful mobile app. And perhaps you have a guy in IT who is a talented Java developer. Why not let him take a crack at it (insourcing)? You may want to read Which Is Better for Software Development? Outsourcing or In-House? This is a mighty tempting option, particularly for large and...
Product vs Project Management: What It Means for Outsourcing
Articles

Product vs Project Management: What It Means for Outsourcing.

We have seen two fundamentally different philosophies on how companies interact with their software during years of working with our clients: the first we call project focus, and the second we call product focus. Choosing a philosophy for your business will affect your product, company, culture, and customer experience. Project FocusProject Focus is a methodology that establishes specific, predefined goals along with a clear deadline and budget. In this approach, a software product is...
Reasons to Outsource App Development Instead of Hiring In-House
Articles

Reasons to Outsource App Development Instead of Hiring In-House.

Seems like everyone has an idea for an app these days, but do most of them know how to build that app efficiently, at a high level of quality, and within a reasonable budget?

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