9 Things I Wish Someone Told Me Before My First Zoho CRM Implementation.
When we first started customizing Zoho CRM for serious business operations, I had the same thought most reasonably technical people probably have: this should be pretty straightforward. Create a few modules, add some fields, build a pipeline, automate some tasks, and maybe connect Writer, Sign, WorkDrive, and email. What could possibly go wrong? That sentence, by the way, should be printed on a warning label and stapled to the forehead of anyone starting a CRM customization project. Over the...