Hubris is a death sentence for many startups. I’ve heard many entrepreneurs, including myself, quote Henry Ford’s famous words: “If I had asked my customers what they wanted, they would have said, ‘faster horses.'” Ford implied that entrepreneurs often have better insights than their customers. “If I had asked my customers what they wanted, they would have said, ‘faster horses’,” -Henry Ford The history of innovation reveals only a few visionaries who accurately predicted cu

COVID-19 has caused unprecedented disruptions to the global economy, but the outsourcing business has been particularly hard hit. As soon as clients felt economic instability and an uncertain future, R&D budgets were slashed, transactions were delayed, projects were cut, and prospective clients disappeared. Consequently, many outsourcers had to downsize or even go out of business. However, organizations adapted quickly and took advantage of the crisis. CodeStringers is one

Companies on the 2021 Inc. 5000 Regionals: California list had an average growth rate of 535 percent. Santa Cruz, California, March 16, 2021 – CodeStringers, a provider of software “upsourcing” services with a commitment to delivering innovation, craftsmanship and integrity in every product we build, today announced that it placed number 12 on the 2021 Inc. 5000 Regionals series list of fastest growing private companies. The California list is the most prestigious ranking of

Perhaps you’ve fallen into the same trap I have. You have an idea for a new digital product, and you think you can build it internally. Maybe you have a well-known offline brand, but you don’t yet have a successful mobile app. And perhaps you have a guy in IT who is a talented Java developer. Why not let him take a crack at it (insourcing)? You may want to read Which Is Better for Software Development? Outsourcing or In-House? This is a mighty tempting option, particularly

When a prospective client contacts outsourcing partners for software development, they have a crucial question. Beyond the usual "get to know you" questions, this question stands out. “How long will it take to build my software and how much money will it cost?” Outsourcing engagements often turn into nightmares, and this is where it begins. Buyers often realize it months after signing contracts. To explain this, I’ll use an analogy that’s near and dear to my heart, having jus

We have seen two fundamentally different philosophies on how companies interact with their software during years of working with our clients: the first we call project focus, and the second we call product focus. Choosing a philosophy for your business will affect your product, company, culture, and customer experience. Project Focus Project Focus is a methodology that establishes specific, predefined goals along with a clear deadline and budget. In this approach, a software

Beyond the obvious criteria such as technology stack expertise, domain experience, and value, hiring a software development partner (i.e., an outsourcer) is ultimately about trust. For my part, I’ve worked in the software industry for nearly 25 years, but only five of those years have been as an outsourcer. For the first 20 years, I was on the other side of the proverbial table, where I hired and/or worked with many outsourcers. With few exceptions, I found the experiences w

2020 has been CodeStringers breakout year, growing 98 percent Santa Cruz, California, November 20, 2020 - Silicon Valley Business Journal today named CodeStringers to their 2020 Fastest Growing Private Companies in Silicon Valley. CodeStringers is number 10 on the list with 91.8% annual revenue growth. This award continues CodeStringers’ success in being named to the 2020 Inc. 5000 Fastest Growing Companies in America in August. “The CodeStringers team is thrilled to have bee

After success at 2020 Inc. 5000 Fastest Growing Companies by Inc. magazine today, CodeStringers continues to be honored at the top 20 software development firms of Design Rush NEW YORK, September 20, 2020 Design Rush - The B2B marketplace connecting brands with dealers - has put CodeStringers on their top 20 software development firms. This is a ranking carefully analyzed and evaluated by Design Rush's experts, which selects the best 20 agencies among hundreds of agencies in