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Before and After: A Real Zoho Implementation at an IT Services Firm
What does a successful Zoho transformation look like in practice? This video tells the story of a real business that relied on spreadsheets, email, shared folders, and institutional memory to manage complex transactions. CodeStringers used Zoho to create a guided transaction operating system connecting people, listings, buyers, contracts, documents, checklists, workflows, and management visibility.
Jul 296 min read


How a Zoho Fix Became a CRM for Commercial Real Estate Brokers
There are certain phrases in software that sound harmless until you’ve been around long enough to know better. “Can we just customize Zoho CRM a little?” is one of them. It sounds like a small request, maybe a few custom fields, a workflow or two, and a nice Zoho Sign integration so documents stop disappearing into the Bermuda Triangle of someone’s inbox. But as anyone who has ever sat at a hotel bar during a Zoho conference can tell you, “just customize Zoho CRM a little” is
Jun 196 min read


We Tried to Build a Better CRM for Business Brokers. Then We Realized the CRM Wasn’t the Problem.
I’ll admit something that probably won’t make me sound like a genius. When we first started thinking about software for business brokers and commercial real estate brokers, I thought we were building a better CRM. A CRM for business brokers seemed logical enough. Brokers have contacts, sellers, buyers, listings, deals, notes, tasks, and follow-ups. That sounds like CRM territory, right? Well, yes and no. A CRM is part of the answer, but it is not the whole answer. The deeper
Jun 186 min read


From Chaos to Control: CI CD Best Practices From a Real Client Project
At CodeStringers, we’ve seen all kinds of software teams - small, agile, overworked, or scaling fast. But one client’s journey stood out because it mirrored a challenge we’ve seen again and again: how a team’s CI/CD approach breaks down as they transition from a monolith to a multi-repo architecture. Here’s their story - before they came to us. I. “We Thought CI/CD Was Just a Jenkins Job” Back then, they were a lean startup. One product. One Git repository. One Jenkins pipeli
Jun 10, 20255 min read


Lessons Learned from a Failed Software Development Project
It is well known that custom software development projects are often complex undertakings. Even with extreme care, the project's results may still be inadequate due to miscommunication, failure to meet the objectives, or problems with the technology used. In this article, I will discuss a particular example of unsuccessful software development and its post-mortem analysis to explain the process in detail. In this case, the objective does not revolve around the failure but rat
Mar 25, 20256 min read


Data-driven companies: four compelling case studies
Our previous articles discussed The Benefits of Business Intelligence and How to Become a Data-Driven Business: Dell Data Maturity Model. We decided to continue this theme for another week because a few people reached out to ask the same question about becoming a data-driven business: Is the investment in time, equipment, and training really worth it? It turns out that it is. According to a 2014 report by McKinsey, “Intensive users of customer analytics are 23 times more like
Nov 20, 20225 min read
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