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    home  /  Insights  /  What is Decision Intelligence and How Can It Help Your Business?

    What is Decision Intelligence and How Can It Help Your Business?

    By Hon Nguyen

    To stay ahead of the competition in today’s data-driven business market, firms must make well-informed decisions. Making sense of the massive volumes of data generated every day, on the other hand, can be a daunting undertaking. This is when Decision Intelligence comes into play. We’ll look at what Decision Intelligence is, and how it may help your company make better decisions in this blog post.

    What is Decision Intelligence?

    Decision Intelligence is an emerging field that integrates data analysis, artificial intelligence, and decision-making procedures to assist businesses in making better decisions. It entails analyzing massive amounts of data with machine learning algorithms and other approaches in order to find patterns and trends and generate insights that might inform decision-making.

    We discussed the related topic of business intelligence in a previous article, however Decision Intelligence goes beyond typical business intelligence by embracing not just data-driven insights but also human intelligence and intuition. It considers the context and intricacies of the decision-making process, such as ethics, biases, and uncertainty. In addition, true Decision Intelligence will provide a transparent user experience. It provides full visibility into data, models, and logic for every decision or prediction from the system so that users can check it instead of a mysterious “black box” that provides mere predictions and cannot be checked.

    This is an actual process of how you will work with a DI system. Assume you’re a healthcare company looking to launch a new product. This decision necessitates a thorough examination of numerous elements, such as market demand, regulatory requirements, manufacturing costs, and potential risks and benefits.

    The DI approach would entail collecting quantitative data on these variables as well as qualitative inputs from specialists such as medical professionals, regulatory experts, and industry insiders. Expert opinions could include:

    • Opinions on the clinical effectiveness of the product
    • Knowledge of regulatory hurdles and requirements
    • Insights into market trends and competitive landscape
    • Understanding of manufacturing costs and challenges

    DI would use these observations and quantitative data to make a decision model that takes into account how important each factor is and how uncertain it is. The model could use methods like decision trees or Monte Carlo simulations to look at different possible scenarios and results. DI could provide suggestions to the decision-makers, such as:

    • Adjusting the product’s features or marketing strategy based on feedback from medical professionals
    • Seeking additional regulatory approvals or partnerships to mitigate potential risks
    • Considering different manufacturing processes or suppliers to reduce costs

    DI can give more nuanced and accurate advice to decision-makers by combining expert insights with quantitative data and taking into account how complex and uncertain the decision situation is. It can be said that DI is an upgraded version of BI that helps businesses make better decisions

    How Can Decision Intelligence Help Your Business?

    Decision Intelligence brings many different benefits to businesses. According to Gartner: by 2023, more than 33% of large organizations will have analysts practicing decision intelligence, including decision modeling. While by 2026, organizations that develop reliable, target-driven AI can expect more than 75% success in innovative projects compared to 40% for those who do not.

    Here are some benefits that Decision Intelligence can bring to your business:

    Improved decision-making: Decision Intelligence can assist firms in making better informed decisions by delivering real-time insights. It enables organizations to foresee and uncover trends that they might have missed otherwise, allowing them to make decisions based on accurate and relevant data.

    Increased efficiency: Decision Intelligence can help businesses automate decision-making processes, reducing the time and resources required to make decisions. This, in turn, can improve efficiency and reduce costs.

    Reduced bias: Decision Intelligence can assist decrease bias in decision-making by adding human intelligence and intuition. It considers the ethical and social consequences of decisions, ensuring that they are taken in all stakeholders’ best interests.

    Applications of Decision Intelligence

    Decision Intelligence can be used in many fields, such as marketing, sales, shop management, talent management, supply chain, and more. Here are some ways that Decision Intelligence has been used to help people make better decisions in the following areas:

    Marketing: By understanding client preferences and habits, Decision Intelligence may assist firms in optimizing their marketing campaigns. Decision Intelligence can assist organizations in making informed decisions regarding advertising, pricing, and product development by offering insights into consumer behavior.

    Sales: Businesses can use Decision Intelligence to uncover possible sales opportunities, enhance pricing tactics, and estimate future sales patterns. Decision Intelligence can assist firms in making informed decisions regarding product development and marketing strategies by utilizing predictive analytics.

    Retail: DI can help businesses optimize store layouts, inventory management, and staffing levels to improve customer experiences and increase sales. By analyzing customer behavior and preferences, Decision Intelligence can help businesses make informed decisions about store design and staffing.

    HR/Talent Management: Decision Intelligence can help businesses identify and retain top talent, as well as improve the employee experience. By providing insights into employee behavior and preferences, DI can help businesses make informed decisions about HR strategy and employee development.

    Supply chain: Decision Intelligence can help businesses optimize their supply chain operations by identifying bottlenecks, predicting demand, and optimizing logistics. By providing insights into supply chain operations, Decision Intelligence can help businesses make informed decisions about inventory management, transportation, and logistics.

    Challenges in Implementing Decision Intelligence

    While the benefits of adopting Decision Intelligence are obvious, putting it into practice can be difficult. Some of the most typical obstacles that firms face when implementing DI are as follows:

    • Data quality: High-quality data is essential for DI. Without reliable data, the insights supplied by DI may be erroneous or misleading. The old saying “Garbage In, Garbage Out” most certainly applies to DI.
    • Integration: Integrating DI into existing systems can be challenging. It requires a significant amount of time and resources to integrate DI into existing processes and workflows. This is related to change management, which we covered in the previous article.
    • Complexity: DI is a complicated mix of data analysis, machine learning, and the way decisions are made. Businesses can find it hard to deal with this complexity and ensure that the insights they get from DI are correct and useful. The key to overcoming this challenge is to have someone who can present the information to the company in as simple and understandable manner as possible.
    • Expertise: Putting DI into action necessitates knowledge in data analysis, machine learning, and decision-making procedures. Finding personnel with sufficient professional skills and appropriate knowledge will also be a difficulty that businesses will face.

    Strategies to overcome these challenges include investing in data quality and management, partnering with experts in data analysis and decision-making who can present their findings in an understandable way, and ensuring that Decision Intelligence is integrated into existing workflows and processes.


    AI-based business intelligence solutions enhance the speed and quality of decision-making in critical business operations. This allows companies to embrace data-centric approaches, considering a vast array of pertinent information when determining their next steps.

    CodeStringers has the skills to help you make advanced business intelligence solutions and customize your decision-making system to meet the needs of your business now and in the future. If you’d like to discuss further, please don’t hesitate to reach out!

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