Let's Talk Software

Even if you're not looking for custom software development, we're happy to chat about agile processes, tech stacks, architecture, or help with your ideas. Enter your contact information below and a member of our team will contact you.

    Clients who trust us to deliver on their custom software needs.
    Tonal Logo
    Aquabyte Logo
    More Cashback Rewards Logo
    MasterControl Logo
    Little Passports Logo
    Mido Lotto Logo


    Software Delivery Explained

    By Christian Schraga
    Share this article:

    What Is Software Delivery?

    Software delivery refers to the process of developing, testing, and deploying software applications. Its goal is to ensure that software products are delivered to end-users in a timely, efficient, and high-quality manner. This function may seem like a “no-brainer” to the layperson, but we assure you that such an assumption couldn’t be further from the truth. A sizable percentage of software projects are never completed, which is a waste of time, resources, money, and potential.

    This is why we strongly recommend that all software products adopt a software delivery model.
    Effective software delivery practices can significantly impact a company’s ability to innovate, respond to market changes, and meet customer demands.

    Why Does Software Delivery Matter?

    Software delivery is critical for several reasons:

    • Customer Satisfaction: Timely and high-quality software delivery ensures that customers receive the functionalities they need when they need them, enhancing user experience and satisfaction.
    • Competitive Advantage: Companies that can quickly deliver innovative software solutions gain a competitive edge in the market.
    • Operational Efficiency: Efficient software delivery processes reduce development time and costs, leading to better resource utilization and increased profitability.
    • Risk Management: Structured software delivery practices help in identifying and mitigating risks early in the development cycle, reducing the chances of project failures.
    • Scalability and Flexibility: A well-planned software delivery process allows businesses to scale their operations and adapt to changing market conditions effectively.

    Software Delivery Models

    Each model has its strengths and weaknesses, making it suitable for different types of projects and organizational needs. Below, we delve into the two primary software delivery models: Waterfall and Agile.

    Waterfall Software Delivery

    The Waterfall model is a traditional and systematic approach to software delivery. It is characterized by its linear and sequential process, where each phase must be completed before the next one begins. This model is often compared to a waterfall, where progress flows steadily downwards through several stages.

    Waterfall Delivery Pipeline

    • Requirement Analysis: In this initial phase, all the software requirements are gathered and documented. This step involves extensive consultation with stakeholders to ensure that every aspect of the desired software is understood and agreed upon.
    • System Design: Based on the requirements, the system design phase outlines the architecture and specifications of the software. Detailed design documents are created, specifying the hardware and system requirements.
    • Implementation: During implementation, developers write the actual code according to the design documents. This phase is focused on building the software components defined in the system design.
    • Integration and Testing: After implementation, all the individual components are integrated into a complete system. This phase involves rigorous testing to identify and fix any issues, ensuring that the software functions correctly.
    • Deployment: Once testing is complete and the software is deemed ready, it is deployed to the production environment. This phase involves setting up the software for end-users and ensuring it operates smoothly.
    • Maintenance: Post-deployment, the software enters the maintenance phase. This involves ongoing support, bug fixes, and updates to ensure the software continues to meet user needs and operates without issues.


    • Simple and Easy to Understand: The linear approach of the Waterfall model is straightforward, making it easy to understand and manage.
    • Clear Documentation: Each phase of the process is well-documented, providing clear guidelines and references for future maintenance and updates.
    • Predictable: With defined stages and timelines, the Waterfall model allows for accurate prediction of project progress and completion dates.


    • Inflexible: The rigidity of the Waterfall model makes it difficult to accommodate changes once a phase is completed.
    • Delayed Testing: Testing occurs late in the cycle, which can lead to the late discovery of issues that are more costly and time-consuming to fix.
    • Customer Feedback: Limited opportunities for customer feedback during the development process can result in a final product that does not fully meet user needs.

    Agile Software Delivery

    Agile software delivery is a more modern and flexible approach that emphasizes iterative development, collaboration, and customer feedback. Unlike the linear Waterfall model, Agile breaks the project into smaller, manageable units called sprints, allowing for continuous improvement and adaptation throughout the development process.

    The Synergy of Agile, DevOps, and CI/CD

    • Agile: Agile methodologies prioritize flexibility and customer collaboration. Projects are divided into sprints, typically lasting two to four weeks, with each sprint delivering a potentially shippable product increment. Agile encourages regular stakeholder meetings and reviews to ensure the product evolves according to user needs.
    • DevOps: DevOps is an approach that fosters closer collaboration between development and operations teams. By integrating these functions, DevOps aims to improve the speed, quality, and reliability of software delivery. Automation of processes such as deployment, monitoring, and scaling is a key aspect of DevOps.
    • CI/CD: Continuous Integration (CI) and Continuous Deployment (CD) are practices that automate the testing and deployment processes. CI involves regularly integrating code changes into a shared repository, where automated tests are run to detect issues early. CD automates the deployment of code to production, ensuring that software updates are delivered quickly and reliably.


    • Flexibility: Agile’s iterative approach allows for easy adaptation to changes and new requirements. This makes it ideal for projects where the scope may evolve over time.
    • Customer Involvement: Regular feedback from customers and stakeholders ensures that the product continuously aligns with user needs and expectations.
    • Early Problem Detection: Continuous testing and integration help identify and address issues early in the development cycle, reducing the risk of significant problems later on.


    • Less Predictable: The iterative nature of Agile can make it harder to predict project timelines and costs accurately. This can be challenging for projects with strict deadlines or budgets.
    • Requires Skilled Teams: Agile relies heavily on the expertise and collaboration of the development team. Without a skilled and cohesive team, Agile projects can struggle to meet their objectives.
    • Resource Intensive: The need for regular meetings, reviews, and iterations can be resource-intensive, requiring more time and effort from team members compared to traditional models.

    In addition, there are methods that can combine Agile and Waterfall methods. Details are in our previous article.

    Software Delivery Management

    Managing software delivery involves orchestrating various methodologies and numerous factors to ensure a smooth process from planning to market readiness. This complexity often necessitates the role of a software delivery manager, who oversees the entire process, ensuring efficiency and quality throughout development sprints.

    A software delivery manager’s responsibilities include coordinating teams, monitoring project progress, maintaining high standards of quality, and facilitating clear communication among all stakeholders. Their goal is to ensure that each phase of the delivery process, from initial planning through development and deployment, runs seamlessly.

    In addition to human expertise, the advent of Software Delivery Management (SDM) tools has revolutionized the process. These tools integrate data from the entire delivery pipeline, offering a comprehensive view that encompasses everything from back-office business systems to the software delivery toolchain. This holistic perspective allows organizations to track development features in real-time, understand their usage, and determine their impact on growth.


    Software delivery is a critical aspect of modern software development. Understanding the different delivery models and effective management strategies can help businesses deliver high-quality software efficiently and effectively. Whether you choose the structured approach of Waterfall or the flexibility of Agile, the key to successful software delivery lies in continuous improvement, effective communication, and a focus on customer satisfaction. By mastering software delivery, businesses can stay competitive, innovate faster, and better meet the needs of their customers.


    What is Good Software Delivery?

    Good software delivery involves delivering high-quality software on time and within budget. It requires efficient processes, effective management, and a focus on customer satisfaction. Key indicators of good software delivery include:

    Customer Satisfaction: Meeting or exceeding customer expectations.
    Quality: Delivering a product that is reliable and free of defects.
    Timeliness: Completing the project within the agreed timeframe.
    Cost-Effectiveness: Staying within budget while delivering a valuable product.

    What is a Software Delivery Team?

    A software delivery team is a group of professionals responsible for developing and delivering software products. The team typically includes:

    Developers: Write and maintain the code.
    Testers: Ensure the software is free of defects and meets quality standards.
    Project Managers: Oversee the project and ensure it stays on track.
    Business Analysts: Understand customer requirements and translate them into technical specifications.
    Operations Staff: Manage the deployment and maintenance of the software.

    Can Software Delivery be Automated?

    Yes, many aspects of software delivery can be automated. Automation tools can handle tasks such as code integration, testing, and deployment. This not only speeds up the delivery process but also reduces the chances of human error. Continuous Integration/Continuous Deployment (CI/CD) pipelines are a common example of automation in software delivery.

    Share this article:
    SVP of Product

    About the author...

    Christian Schraga has more than 20 years experience working in various functions within the software industry. He has been the SVP of Product of CodeStringers since January of 2020. Prior to that he was a customer of CodeStringers, having founded Ella Learning, which we are now proud to say is a CodeStringers product. Additionally, Christian spent 10 years in the music industry as the VP of Digital for Columbia Records where he oversaw the development of several successful mobile apps, including the Webby Award winning Bob Dylan Bootlegs app and the blockbuster AC/DC Rocks app. Christian also spent 4 years in data science, working on several predictive and AI applications for the auto, music, and retail industries. He also has 4 years of finance experience having worked for the prestigious GE Corporate Finance Staff. Christian has an MBA from the Wharton School of Business and a BA from UCLA. In his spare time, Christian is an avid language learning enthusiast, who has a reasonable amount of fluency in 6 languages. He is also a fitness fanatic-- having run 10 marathons.

    Scroll to Top